Versace， one hand Xiang charitable fund-setting effort
Versace one hand Xiang charitable fund-setting effort




Versace China’s first fashion conference in the evening of November 13 grand opening ceremony in Beijing, on-site for Jet Li One Foundation held a charity event to raise money.

Donatella Versace, as President in 2006 during the first visit to China to make commitments, she Versace Fashion conference to China. This time, she to China and Asia more than 900 celebrities, social celebrities, government officials, business leaders, as well as fashion shows in spring and summer 2009, the latest Versace men and women loaded series. To this end Versace at the heart of the capital of China, a symbol of China’s top life of the noble idea of the front door on the 23rd place, design and reproduction of its theater is located in Milan, Versace. Internationally famous movie star and Mr. Li Lianjie one fund sponsors also attended by the fashion world conference.

Versace fund company and one being a one-year co-operation has been successfully funded the establishment of a children’s center for local children to provide post-disaster psyVersace， one hand Xiang charitable fund-setting effort ychological trauma treatment and counseling. As if Versace’s style, the brand with a unique and creative approach to corporate social responsibility. This is not just a one-time cash contributions, Versace also hope to participate directly in them, more importantly, so that the charity of a continuing nature.

November 11 from the “5.12 Wenchuan Earthquake” took place six months time, is of special significance in this commemorative moment, in, accompanied by Mr. Li Lianjie, Donatella Versace President visited the township is located in the Sanjiang “Versace. One fund for children Center “, and those in post-disaster assistance operations to benefit more than 400 children and their families spent an unforgettable day.

At present, in mainland China owns 21 boutiques of Versace, is committed to support China’s Wenchuan earthquake affected areas in the long-term reconstruction work. Versace and Jet Li One Foundation to actively work together for the Children’s Center of the establishment and operation of up to one year to provide funding.

After the conference the evening of fashion, Versace with auction house Sotheby’s co-exclusive boutique auction to raise more money to prepare the disaster areas in Sichuan additional 2-3 Children’s Center. Many auction, there are many of them are from Versace, and Mr. Li Lianjie donations have valuable collections of treasures significance, as well as Donatella Versace, or the opportunity to meet Mr. Li Lianjie.

In addition to the auction activities, Versace also designed a very special characteristics, “Versace. One Foundation” logo, to commemorate the far-reaching cooperation, but also hope that this charity project to raise more money in the future. The logo will appear in the form of limited-edition Donatella Versace published in a new series of “Versace. One fund” commodities. These goods will be China’s exclusive boutiques selling Versace. The first batch of goods was available for sale to start on the 14th.

“Versace. One fund” limited edition merchandise all the proceeds will be donated to the One Foundation charity groups to help achieve public goals Versace – in Sichuan to set up more “Versace. One Foundation Children’s Center,” for more quake-stricken areas victims of the masses to provide much-needed psychological trauma counseling.

After the conference, as Donatella Versace second trip to China the perfect curtain call, a 200-side door in a private dinner held tower. Versace became the first in the Forbidden City, formally organize large-scale private dinner international luxury fashion brand.

Ms. Donatella Versace said: “We in the television and newspapers to see the scenes of the earthquake disaster in Sichuan Province reported that the pain was tremendous. We carried out in collaboration with one of the charity fund projects based on community feedback Versace, and hopes that the child setting up of the center will not only let the kids re-learning opportunities and, most importantly by providing psychological counseling to help them to calm down the earthquake brought about by trauma, rebuild the confidence of life. And as a mother, I also hope for All the families hurt a force. This is not only a responsibility and obligation, but also makes me feel honored. ”

Mr. Li Lianjie, said: “I am very grateful to contribute to the community of Versace’s choice as a partner of one fund. I officially welcome to join one fund Versace family of nations. I hope that our common efforts for the earthquake who are unfortunate enough to have experienced the pain children bring more laughter and love. ”
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